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The Color Stories

Trends are reflections of society’s concern and their desires; influenced by current events such as politics, growing concerns for the ecology, even the entertainment industry.

Trends forecasters research consumer behavior, monitor politics and their fingers on the pulse of the global market.  They search for influencers, such as the elections in the U. S., the Olympics, the rising consciousness of renewable, sustainable resources and life in balance with nature. They also consider the impact of the entertainment industry, art and architecture.  From this, they predict the seasonal transition of colors.

Researches pass their findings on to fabric weavers and manufacturers who in turn create the designs of the future.  Designers then apply their magic to their creations, interpreting trend patterns that will evoke emotional resonance with consumers.  Eventually, these trends filter down to the mainstream market, reinterpreted and applied to the various products consumers purchase.

The four color stories reflect three fundamental core values of consumers.

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  • Nature
    Woven into the colors is the story of nature in many forms and translations. Natural colors, textures and elements of nature can be seen in trends for the coming years.
  • Technology
    As technology advances, consumers crave products that makes life easier, faster and better while at the same time are in balance with nature.
  • History
    As cultures intermingle, and people’s connectedness increases, consumers seek products that reflect heir personal  histories. These histories are personal journeys, which may include influences from cultures outside of their own.  Inturn, these personal histories create unique identities for consumers.

Colors to watch

  • Yellow
    Yellow maintains its status as an underlying hue for many colors and yellow accessories will compliment a variety of fashion. This includes yellow gold, as well as, yellow gems and diamonds.
  • Blue
    Blue will be a major fashion focus for two primary reasons.  The first reason in the U. S. Presidential elections. Blue represent trust, loyalty and confidence; as consumers make decisions that affect the future of our country; they will seek colors that makes them feel secure.  Secondly, blue also represents water and sky. With consumers desiring ecologically responsible products, blue; in all its variations; is a color that reflects our desire for fresh clean environment.
  • Orange
    Orange continues to add zest to the fashion of the coming year.  From peachy-pinks to rust to vivd orange, the fashion include a vast array of orange hued merchandise.
  • Red
    While red has maintained a relatively static position in terms of popularity, expect red to rise in desirability.  A primary reason for red’s popularity is the location of summer Olympics.  Red is commonly associated with China.  This places red top of mind for consumers. The desires for reds, which includes colors such as chili pepper red, cranberry and burgundy, will continue over next few years.
  • Gray and Black
    Many of the colors forecasted to be desirable in the coming year and beyond are touched with black.  Therefore, the importance of black metals and black gems gain favor.  When combined with black touched fashions, these precious elements create an achromatic feel for fashion conscious consumers.
  • Neon Hues
    Be on the lookout for 80’s inspired neon greens, oranges and yellows.  These vivacious colors will accentuate fashions serving to draw without overpowering the wearer.

Natural Edge

Landscape:

  • Rustic outdoors combined with urban hues

Colors:
Citified Earth Tones

  • Earthy colors pigment rich browns and greens, rusty oranges and and mineralized yellows
  • Muted hues pale peach, soft pink, , washed lavenders and sandy beiges
  • Steely light gray and blue grays

Consumers Desires:

  • Natural colors and textures
  • Comforts of city life
  • Ecological balance
  • Artisanship

Influences:

  • Art Nouveau
  • Asian art
  • American artists like Georgia O’Keefe
  • Organic materials, patterns and natural elements
  • 1940’s Art and architecture
  • Consumer concerns for ecology

 

 

 

Consumers desire a connection to Earth.  Grounded in ecology, the Natural Edge color paints a landscape that connects the

outdoors with city life, giving consumers nature with an urban edge.  Muted colors such as pale peach, soft pinks, sandy beiges, light grays and blue grays, and washed lavenders offer balance to rustic, pigment rich green and brown, rusty oranges and mineralized yellows of this palette.

Influences for Natural Edge color story include Art Nouveau and Asian art, as well as, work from American artists like Georgia O’Keefe.   The desire consumers have for artisanship, along with their desire to balance nature with the urban lifestyles, make these colors preferred in the coming year.

Products using the colors of this story often have natural textures and patina surfaces that give products a look that is aged and comfortable.  Fashions are chic and vintage, offering timeless simplicity and urban appeal. To compliment fashions whose designs and colors reflect the Natural Edge color story, you can suggest the gems listed. Use these gems in designs that incorporate natural or organic lines, or elements such as insects, leaves, or wood textures.  These colors will be appealing in Asian influenced creations or designs inspired by 1940’s art and sculpture. Such jewelry will flow with fashion and will in turn satisfy women desires.

Gems to Suggest

Earthy Colors: Pigment rich browns and greens, rusty oranges, and mineralized yellow.

Muted colors:  Pale peach, soft pink, washed lavenders, and sandy beiges.

Steely gray and blue grays.

Smoky Quartz

Coral

Blue Chalcedony

Tiger Eye

Spessartite Garnet

Moonstone

Alexandrite

Pastel Orange Sapphire

Tahitian Cultured Pearls

Bloodstone

Morganite

Black Akoya or
Freshwater Cultured Pearls

Emerald

Imperial Quality Precious Topaz

 

Tsavorite Garnet

Pale Amethyst

 

Jade

Ametrine

 

Peridot

Lavender Chalcedony

 

Evergreen Diffused Topaz

Iolite

 

Green Mystic Topaz

Signity Sand and Oak

 

Green Mystic Topaz

Smoky Quartz

 

Green Tourmaline

Champagne Diffused Topaz

 

Camelian

 

 

Madeira Citrine

 

 

Mozambique Garnet

 

 

Mexican Fire Opal

 

 

Sunrise Mystic Topaz

 

 

Golden Cultured Pearls

 

 

Citrine

 

 

Yellow Diamonds

 

 

LuminoCity

Landscape:

  • Architectural innovations of the 1920s - 1930s

Colors:
Glowing, Radiant Hues

  • Gray-tinged pastel
  • Rich jewel tones
  • Contrasting hues of brilliant red, white and ebony black

Consumers Desires:

  • Touchable richness
  • Attainable luxury
  • Contrasts
  • Dynamic structure
  • Vintage elegance

Influences:

  • Art Deco architecture and fashions
  • Neo-classical designs
  • Nautical motifs
  • Victorian influences

Consumers seek touchable and attainable luxury products. The LuminoCity color story is one of contrast; between light and dark

, smooth and textured, relaxed and formal. Colors include gray-tinged pastels and rich jewel tones offsets by brilliant reds, whites and blacks; colors that represent success and elegance.  These colors seem to glow from within and accentuate geometric and modern designs, resurrecting the innovative architectural landscape of New York City from 1920 - 1930.

The era reflected in this contrasting palette speaks to consumer’s desire for modern renditions of classic creations.  The word LuminoCity, a combination of “luminous” and “city” reminds consumers of the glowing examples of mankind’s innovation.

The colors of this story complement classic and vintage fashions.  The gemstones listed will be appealing in designs that incorporate vintage patterns, paisleys, open filigree work and Victorian motifs. Geometric forms, including Art Deco styles will be specially attractive with LumonoCity colored gems.

Gems to Suggest

Gray-tinged pastels

Eich jewel tones

Contrasting hues of brilliant reds, white and ebony blacks

Natural Pink Diamond

Emerald

Diamond

Natural Yellow Diamond

Tsavorite garnet

Moonstone

Pale Amethyst

Green Tourmaline

South Sea, White Akoya or
White Freshwater Cultured Pearls

Aquamarine

Rhodolite Garnet

White Sapphire

Blue and lavender Chalcedony

Color Change garnet

White Topaz

Chrysoprase

Iolite

Black Diamond

Coral

Lapis

Marcasite

Morganite

Malachite

Onyx

Opal

Blue Sapphire

Tahitian, Black Akoya or
Black Freshwater Cultured Pearls

Pastel Pink Sapphire

Tanzanite

Ruby

Pastel Yellow Sapphire

Glacier Blue Diffused Topaz

Black Spinel

Paraiba Blue and Green Tourmaline

 

 

Sky Blue Topaz

 

 

Precious Topaz

 

 

Blue Zircon

 

 

Blue Music

Landscape:

  • Calming colors that paint a restful and spiritual landscape

Colors:
Inspiring shades of blue

  • Violets, teal and green
  • True blues and blues touched with gray
  • Contrasts of cinnamon, beige and blackened silvers

Consumers Desires:

  • Trust, security and loyalty
  • Purity of water and sky
  • Calmness and balance

Influences:

  • Mediterranean and Scandinavian cultures
  • Ancient Oriental art, porcelain and textiles
  • Modernist and Neo-classical designs
  • US Politics

The color story of Blue Music speaks to consumers for trust, clarity and balance in the years ahead. This story includes all

shades of blue from the warm violet end, to the cool green end of the blue spectrum.  The colors are touched with gray and contrasted with cinnamon and blackened silver.

The blues, greens and lavenders of the Blue Music color story are calming colors that paints a restful, spiritual landscape. The inspiration for Blue Music comes from Mediterranean and Scandinavian cultures, along with ancient Oriental art, porcelain and textiles.  Derived from water and sky, Blue Music colors help consumers connect to the natural world and their own well-being.  Fashion of 2008 will incorporate whimsical, floral and natural elements.  Modernist and neoclassical designs will also use colors from the Blue Music Story.

Almost everyone looks great in some shade of blue, which may be why blue is favorite hue for most American people.  Blue Music gems will enhance floral curvilinear styles or minimalist creations.  Designs with open geometric shapes such as ovals or ellipses will be favored. One can find gems listed in the table below that provide contrast to these hues as bright orange or red.

Gems to Suggest

Violets, teals and greens

True blues and blues touched with gray

Contrasts of cinnamon, beige and blackened silvers

Alexandrite

Aquamarine

Madeira Citrine

Amethyst

Blue Chalcedony

Mozambique Garnet

Lavender Chalcedony

Lapis

Smoky Quartz

Color Change Garnet

Moonstone

All cultured Pearls, specially South Sea and Tahitian Pearls

Iolite

Blue Sapphire

Champagne Diffused Topaz

Tanzanite

Blue Star Sapphire

Genuine Black Opal

Enhanced Blue Diamond

Blue Topaz

Marcasite

Teal Diffused Topaz

Glacier Blue Diffused Topaz

 

Paraiba Blue Tourmaline

 

 

Turquoise

 

 

Blue Zircon

 

 

Chrysoprase

 

 

Emerald

 

 

Tsavorite Garnet

 

 

Peridot

 

 

Green Mystic Topaz

 

 

Green Tourmaline

 

 

Paraiba Green Tourmaline

 

 

Vibe

Landscape:

  • Virtual elements steeped in cultural roots

Colors:
Vibrant, Stimulating Hues

  • Candy colors of pink, green, purple, yellow, orange, and teal
  • Contrasts of stark white, dark navy and red
  • Neon hues

Consumers Desires:

  • Cultural heritage and personal roots
  • Energy and excitement
  • Technology that enhances identity
  • Customized products

Influences:

  • Central and South American cultures
  • Asian cultures, textiles and architecture
  • Aboriginal art
  • Video and gaming technologies
  • Generation - Y
  • Extreme sports

As society is ever more interconnected, the identity becomes stronger. Consumers search for identity on cultural roots and

heritage either from their own culture or cultures they can relate to. Vivid, candy like bright colors draw the eye and remind consumers to celebrate living.  The Vibe color story draws its spicy, fruity shades from Mexican, Brazilian, Indian, Aboriginal and Chinese cultures. These vivacious hues includes pinks, purples and teals along with splashes of neon hues, contrasted against stark white, dark navy and red. The Vibe color story creates a virtual landscape, which is connected to cultural identity.

Whimsical and exuberant, the intense pinks, fuchsias and purples of this story have roots that date back to fabric dying technology of the 1850’s and 1860’s. Combining these historical hues with modernized aqua, green, orange, yellow, and teal creates a color story that speaks to today’s younger women, technologically savvy, generation.  Film animators, video game manufacturers and electronic manufacturers utilize Vibe colors in their products as these hues communicate energy and excitement.

Vibe colored fashions use bold patterns, dimensional fabrics and textures to grab attention. Jewelry designers can suggest gems from list below to complement these styles.  Unconventional and fun, Vibe gems look best set in designs with cultural details such as beaded patterns or pierced metal designs.  Intricate, woven techniques and design styles that display heritage and craftsmanship will be important to consumers.  Because people want to express their personal stories and identities, medallions, dogs tags and gems accented charms will have great appeal.

Gems to Suggest

Candy and neon colors of pink, green, purple, yellow, orange, and teal

Stark Contrast of navy, red and white

Pink Diamond

Sapphire

Rhodolite Garnet

Ruby

Pink Sapphire

Diamond

Pure Pink Mystic Topaz

Opal

Pink Tourmaline

South Sea, White Akoya or White freshwater Cultured Pearls

Chrysoprase

Pearls

Emerald

White Sapphire

Tsavorite Garnet

White Topaz

Peridot

 

Amethyst

 

Ametrine

 

Tanzanite

 

Citrine

 

Precious Topaz

 

Carnelian

 

Mexican Mystic Fire Opal

 

Sunrise Mystic Fire Topaz

 

Enhanced Blue Diamond

 

Teal Diffused Topaz

 

Green Mystic Topaz

 

Turquoise

 

Blue Zircon

 

 

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